STARTING YOUR APPLICATION JOURNEY
Sejovi EnterprisesFreshers & Orientation
When students hear “Common App”, many assume it’s just another form you fill and submit.
It isn’t.
The Common Application is not just an application. It is a system that forces you to think, reflect, and present your life in a way most Kenyan students have never been asked to do before.
That’s why it feels overwhelming. Not because it’s impossible, but because it’s unfamiliar.
Let’s break it down properly.
What the Common App actually is
The Common App is a single online platform used by 900+ universities, mostly in the United States and some outside it. Instead of filling a separate form for every university, you create one main profile, then apply to multiple schools from it.
But don’t mistake “one profile” for “easy.”
The platform asks you to explain:
who you are beyond grades
what matters to you
how you’ve spent your time
what challenges shaped you
how you think and reflect
This is why students who treat it like a KCSE form struggle. The Common App is not about listing achievements. It’s about making meaning of them.
The core sections you need to understand
When you open the Common App, you’ll encounter a few major areas that matter a lot:
1. Personal Information & Background
This includes your education, family context, and basic details. For many international students, this is where context matters. Schools use this to understand where you’re coming from, not to judge you.
2. Activities Section
This is one of the most underestimated parts.
You’re given limited space to list activities. Leadership, volunteering, family responsibilities, work, projects, clubs. What matters is not how many activities you have, but how you explain impact and commitment.
Helping at a family business consistently can matter more than ten clubs you barely attended.
3. The Personal Essay (Main Essay)
This is the heart of the application.
This essay is not:
a CV in paragraph form
a motivational speech
a story about how “education is important”
It’s a reflection. Admissions officers are asking: How does this student think? Can they reflect on their experiences? Can they grow?
This is where many Kenyan students freeze, because we are not taught reflective writing in school.
This is where tools and guides become critical
Very few students write strong essays alone on the first try.
One of the most useful free resources globally is College Essay Guy. Their guides help students understand:
how to choose a good essay topic
how to avoid cliché stories
how to show growth instead of bragging
how to structure a reflective essay
how to revise essays properly
Other helpful tools include:
sample essays (to understand tone, not to copy)
brainstorming exercises
peer review and mentor feedback
The goal is not to sound impressive. It’s to sound honest, clear, and thoughtful.
Understanding “supplemental essays”
Most universities also ask additional questions called supplementals.
These are school-specific essays like:
“Why do you want to study here?”
“Why this major?”
“How will you contribute to our community?”
These essays test whether you:
researched the school properly
understand what you’re applying for
can connect your goals to the institution
Copy-pasting answers here is one of the fastest ways to rejection.
The emotional reality of the process
What many students don’t prepare for is how mentally demanding this process is.
You will doubt your story.
You will rewrite essays many times.
You will feel behind when you see others posting progress.
You will question whether you’re “good enough.”
That’s normal.
The Common App forces you to confront your life honestly. That’s uncomfortable, especially when you come from a system that only rewarded exam performance.
This is why students who succeed usually:
start early
seek guidance
accept revision as part of the process
don’t rush the storytelling
One important mindset shift
The Common App is not asking you to prove you are perfect.
It is asking you to show self-awareness.
Can you look at your experiences objectively?
Can you explain what they taught you?
Can you speak about growth, not just success?
That skill matters far beyond admissions.
In the next threads, we’ll go deeper into:
the application journey itself (I’ll share my personal experience)
how emotionally turbulent the process can be
how to think and write at a higher level
how to develop strong essays step by step
For now, reflect on this:
What part of the Common App process feels most intimidating to you right now. The essays, the activities section, or understanding what universities are actually looking for?

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